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Stealth Bomb Fabrics
The brave new world of hi tech
fabrics has taken another big step forward with a
new fabric technology called Sensory Perception™
Technology. This new technology developed by
International Flavors & Fragrances, partnered with
the Woolmark Company, received the 2005 FiFi®
Award, the highest honour in the fragrance
industry, for ‘Technological Breakthrough of the
Year’ with their micro-encapsulation Sensory
Perception™ Technology.”
It seems that Sensory Perception™ Technology is a
micro-encapsulation delivery system for textiles
that allows fragrance or active ingredients of
almost any kind to be released from clothing,
bedding, towels or other textiles over an extended
period of time. Conventional textile and
fragrance manufacturers and advertising agencies
are ecstatic with the whole new area of textile
marketing and sales angles. They are promoting
the benefits of Sensory Perception™ Technology
(SPT) to
give your clothing fragrance, to provide
aromatherapy while you sleep in your
sheets and blankets that have been embedded with
SPT, and to deliver health and
well-being benefits such as moisturizing,
anti-cellulite, and insect repellent while you
wear their clothing.
These artificial fragrances
and active ingredients are not just mixed in with
the other easy care finishes when the garment is
made. This new garment technology chemically
binds these little microscopic capsules of
chemicals with the textile fibers. The capsules
of chemicals ‘break’ through normal wear or use
and release their microscopic payloads. Promoters
proclaim that “textiles treated with Sensory
Perception™ Technology retain their benefits over
a long period of time and through multiple
washes.”
“Benefits” might be largely in
the eyes of the conventional textile manufacturers
who utilize this new technology and the ad
agencies designing mega advertising campaigns.
People with chemical sensitivities might not be
delighted with the prospects of little chemical
bombs stealthily exploding capsules of chemicals
in their clothing or bedding. And people, in
general, might not be enthralled with absorbing
yet more unknown chemicals through their skin,
whether the chemicals might be beneficial or not.
Also unknown are the chemicals and processes used
to create these micro-capsules locked into the
fabrics. Do they have any toxic impact in
themselves to the wearer? And what is the
ecological impact of the manufacturing processes
for creating and impregnating the textiles?
"IFF (International Flavors &
Fragrances, Inc.) is pleased that our Sensory
Perception™ Technology has been recognized within
the industry by this award," said IFF's Chief
Operating Officer Jim Dunsdon speaking about their
2005 FiFi® Award. "This technology
addresses the growing consumer desire to
incorporate fragrance in all aspects of everyday
life. Imagine being able to open your curtains on
a cold winter morning and breathe in the scent of
a spring day? Or being greeted with a fresh burst
of comforting fragrance when you put on your
favorite sweater? Our Sensory Perception™
Technology makes this possible."
Whatever happened to Be Here
Now? Being aware of and enjoying each moment for
its intrinsic value and beauty? Appreciating the
subtle, pleasant smell of a pure organic wool
sweater that hasn’t been stripped and robbed of
its natural qualities by the science of harsh
chemicals?
The garment industry has come
a long way from a few strategically placed fig
leaves. We have entered an intensely high tech
textile era. Worm genes are being spliced into
genetically modified cotton DNA, new fibers are
being created out of chemically-induced wood pulp
sludge, toxic chemical garment finishes are
whipping up store loads of easy-care garments, and
now we are entering another brave new world where
we don’t even have to be concerned about how to
naturally care for our bodies. We’ll just let our
clothing, bedding, carpets, drapes, bath towels,
and anything covered in textiles stealthily apply
chemicals and “active ingredients” as we come into
contact with them. And these chemical
micro-capsules can’t be washed out.
The only protection for
consumers is to be informed and to be aware.
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